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Quick Facts on the Ford Ranch Wagon
America’s lowest priced full-sized station wagon!
Room for the whole family. Seats six in sedan comfort.
Nearly 8 feet of load lenght with tail gate down and Stowaway center seat folded into floor. (Stows away in 3 seconds.) Back opening is five feet wide.
Comes in the colors you want! Choose from 10 single-tone and 3 two-tone body colors.
Offers a choice of power. Ford’s new Mileage Maker Six (101 h.p.) or Strato-Star V-8 (110 h.p.).
Choice of transmissions, too! Select either Fordomatic Drive, Overdrive or Conventional.

Publicité américaine de Ford Ranch Wagon, 1952.

Consul value is longer-lasting value
Consul is styled and engineered to stay modern for years ahead
From start to finish there is more of everything you want… in Consul. There’s the world’s newest, smartest, low-wide styling; the petrol-saving, performance-improving advantages of Ford-built « Oversquare » engine design; the greater comfort and safer stability of Miracle-Ride suspension; the straight-line stopping power of large hydraulic brakes; the better driver-control of all-round visibility; the convenience of full-opening doors; the roominess of full-width interior planning; the enjoyment of beautiful coachwork and fine-quality appointments.
Your Ford Dealer cordially invites you to have a Test-Drive, and to check the Extra-Value in Consul.

Publicité australienne de Ford Consul, 1956.

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« Allez admirer les nouvelles Cougar très bientôt. L’une d’elles répond à votre genre de vie. »

Voici… le nouveau clan sensationnel des Cougar 1977.
Leur caractère : audacieux, solide, agressif.
La Mercury Cougar XR-7 1977. La Mercury Cougar Brougham 4 portes. Le hardtop 2 portes Mercury Cougar 1977. La wagonette Mercury Cougar Village 1977.
Les Mercury 1977. Elles ont du caractère (et l’une d’elles a le vôtre).

Publicité de Ford, 1976.

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Cliquez sur chaque image pour l’agrandir.

Goodbye to the ’70s
A not-so-fond farewell to the decade that finished off the Age of Aquarius
The Seventies, the decade that brought you Watergate, Koreagate, $1.20 gas, 13-percent inflation and Hamilton Jordan, are gone for good. Sorry? Probably not. Just the same, your friends at CHIC wanted to memorialize the era just past — and to show you how much difference 10 years can make — by compiling some information on the way we were 10 years ago. And remember, any decade that started off Nixon as President and ended up with anybody else can’t be a total waste.

STILL MORE AMERICAN GRAFFITI
Remember these boss goldens? According to Billboard, they were the top-selling records of 1970:
1) Bridge Over Troubled Water, Simon & Garfunkel
2) Close to You, The Carpenters
3) American Woman, Guess Who
4) Raindrops Keep Fallin’ on My Head, B.J. Thomas
5) War, Edwin Starr
6) Ain’t No Mountain High Enough, Diana Ross
7) I’ll Be There, The Jackson 5
8 ) Get Ready, Rare Earth
9) Let It Be, The Beatles (broke up in ’69)
10) Band of Gold, Freda Payne

CRUISE
What were the hottest-selling cars a decade ago? Ward’s Automotive Reports supplies the answers. The first two are multiple listings, but they’re actually your basic Ford and Chevy. Engine and body styles are the same; the different model names are caused by trimmings and incidental goodies. Note the absence of Toyota, Datsun, Fiat, Le Car and (Bang! Fwoosh!) Ford Pinto:
1) Ford LTD, Galaxy, Custom 500 – 837,000
2) Chevy Impala, Caprice – 718,000
3) VW Beetle – 406,000
4) Chevy Chevelle – 380,000
5) Ford Torino – 348,000
6) Ford Maverick – 339,000
7) Buick Electra – 293,000
8) Plymouth Fury – 256,000
9) Plymouth Valiant – 251,000
10) Pontiac Bonneville – 248,000

THE FLICKS
The 10 top movies of 1970, as reported by Variety, and their distributors’ rentals:
1) Airport – $37,650,796
2) M*A*S*H – $22,000,000
3) Patton – $21,000,000
4) Bob & Carol & Ted & Alice – $13,900,000
5) Woodstock – $13,500,000
6) Hello, Dolly! – $13,000,000
7) Cactus Flower – $11,300,000
8) Catch-22 – $9,250,000
9) On Her Majesty’s Secret Service – $9,000,000
10) The Reivers – $8,000,000
[Just by way of contrast, Variety reports that Star Wars's first-year rentals totaled $127 million!]

BATTER UP!
The top-10 major league batting averages of 1970:
1) Rico Carty, Atlanta Braves .366
2) Alex Johnson, California Angels .329
3) Carl Yastrzemski, Boston Red Sox .329
4) Tony Oliva, Minnesota Twins .325
5) Joe Torre, St. Louis Cardinals .325
6) Manny Sanguillen, Pittsburgh Pirates .325
7) Billy Williams, Chicago Cubs .322
8) Wes Parker, Los Angeles Dodgers .319
9) Clarence Gaston, San Diego Padres .318
10) Tony Perez, Cincinnati Reds .317

MAKING BOOK
Publisher’s Weekly lists these books as the biggest sellers of 1970:
Fiction
1) Love Story, Erich Segal
2) The French Lieutenant’s Woman, John Fowles
3) Islands in the Stream, Ernest Hemmingway
4) The Crystal Cave, Mary Stewart
5) Great Lion of God, Taylor Caldwell
Non-Fiction
1) Everything You Always Wanted to Know About Sex But Were Afraid to Ask, David Reuben
2) The New English Bible, Oxford University Press and Cambridge University Press
3) The Sensuous Woman, « J »
4) Better Homes and Gardens Fondue and Tabletop Cooking, the editors of BH&G
5) Up the Organization, Robert Townsend

WHAT DO THE FOLLOWING PEOPLE HAVE IN COMMON?
Janis Ian, David Kopay, David Bowie, Angela Bowie, Malcolm Boyd, Joan Baez, Elton John, Kate Millett, Charles Reich
[They all "came out" in the Seventies; each admitted to having had homosexual experiences.]

HAPPY BIRTHDAY!
Look what birthdays these people will be celebrating in 1980:
John Lennon will turn 40.
Frank Zappa will turn 40.
Brooke Shields will turn 15.

ABSENT FRIENDS
Here’s how old 10 celebrities would be in 1980:
JFK would have been 63.
Bobby Kennedy would have been 55.
Martin Luther King would have been 51.
Che Guevara would have been 52.
Jimi Hendrix would have been 38.
Janis Joplin would have been 37.
Jim Morrison would have been 37.
Jack Kerouac would have been 58.
James Dean would have been 49.
Richard Nixon will be 67.

TWENTY THINGS THAT DISAPPEARED DURING THE SEVENTIES,
PROBABLY FOR GOOD
1) Gas wars
2) Cheap Mexican dope
3) Look Magazine (twice)
4) Cigarette commercials
5) East Pakistan
6) Babe Ruth’s lifetime record
7) « Underground » FM programming
8) The Orient Express
9) VW Beetles
10) Idi Amin
11) Glitter rock
12) The Washington Senators
13) Peck and Peck
14) The $25,000 starter house
15) SDS
16) $3 movies
17) Kids who can read
18) Swine flu
19) Miniskirts
20) The Sixties

TWENTY TERMS THAT WOULD BE ABSOLUTELY
MEANINGLESS IF THE SEVENTIES HAD NEVER HAPPENED
1) Hot tubs
2) OPEC
3) ‘Ludes
4) The Force
5) Executive privileges
6) Cult expert
7) Born again
8) Laetrile
9) China syndrome
10) Nanoo-nanoo
11) LED
12) SLA
13) Pong
14) Free-agent draft
15) Gang of four
16) Cellulite
17) Pop Rocks
18) Palimony
19) Roller disco
20) Stagflation

TEN THINGS WE DIDN’T SEE IN THE SEVENTIES,
AND PROBABLY WON’T SEE IN THE EIGHTIES EITHER
1) The four-day work week
2) Passage of the ERA
3) The Beatles back together
4) Gay Talese’s book on sex
5) A cheap alternative to petroleum
6) The Chicago Cubs in the World Series
7) The death of rock
8) Quality prime-time TV
9) Revitalized inner cities
10) Legal dope

Tiré du magazine CHIC (A Larry Flynt Publication, International Edition), janvier 1980.

Oui, the Age of Aquarius est mort. Et merci pour ça, Jésus (Christ Superstar?).
Gardez nos jeunes loin des années 70 !!!!

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Un peu de soleil pour bien commencer la semaine. Fabriqué en édition limitée de 300, la Sun Bug de VW était le summum du pimpage en 1973-74.

THE DAWN OF THE SUN BUG

There’s a new car on the horizon: the Volkswagen Sun Bug. It’s a Volkswagen like you never dreamed possible – with a gold paint job, racing type wheels, a sunroof, and a radiant interior with lush carpeting, leatherette corduroy seats and a sports wheel. Naturally a car like this isn’t for everyone. so only a few Sun Bugs are being made. If you take a shine to it, don’t wait too long to buy one. Unlike the sun, you can’t count on the Sun bug on being there tomorrow.

Volkswagen a toujours eu des pubs un peu space, autant en anglais, qu’en français, qu’en allemand…

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Non, pas le défilé de la Saint-Patrick, celui des reçus d’épicerie. Très excitant !
Cliquez sur l’image pour l’agrandir.

Vous pouvez gagner une voiture ou un bon d’épicerie dans le Défilé des Reçus d’Épicerie Kraft. Conservez vos reçus d’épicerie et vos étiquettes Kraft !
Gagnez ! Il y a 10 grands prix, chacun consistant en une Pinto Runabout 1973 de Ford.
Il y a 1 000 deuxièmes prix, chacun consistant en un bon d’épicerie.
Boni : Vous pouvez doubler le montant de votre prix (bon d’épicerie) et gagner jusqu’à concurrence d’une valeur de $300.

Publicité de Kraft, 1973.

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New Orleans, Louisiana, circa 1953.

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La voiture silencieuse. Pas aussi hot que la Dale, mais presque.

Montez dans une Plymouth. Écoutez. Écoutez encore. Nous avons trouvé de nouvelles techniques de silence.
Pour 1973, la Plymouth Satellite est plus silencieuse que jamais. Les systèmes de suspension avant et arrières ont été isolés et coussinés pour empêcher la plupart des chocs et des bruits de la route de se transmettre à la carrosserie. Nous avons également ajouté des isolants dans le plancher et le toit pour réduire les bruits extérieurs.
La Satellite de cette année est aussi celle qui roule le plus en douceur. L’allumage électronique standard élimine vis platinées et condensateurs, si bien qu’il ne faut presque plus d’entretien: vous faites plus de chemin entre les mises au point.
La Plymouth Satellite a l’apparence d’une sportive personnelle, mais elle loge confortablement toute une famille et ses bagages. Et une V-8 standard de 318 po. cu. vous assure toute la puissance voulue. (Il y a aussi un moteur économique six cylindres inclinés de 225 po. cu.)
Voyez la Satellite, sa ligne vous séduira. Prenez le volant, son silence vous enchantera. La Satellite vous attend dès aujourd’hui chez le concessionnaire Plymouth.
Le génie mécanique minutieux… c’est ça la différence. Votre voiture est-elle à la hauteur ?

Publicité, 1973.

Au volant l’alcool et la vitesse tuent.
Pas de risques à prendre. On s’aime trop.

Publicité de la Régie de l’assurance automobile du Québec, 1990.

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Faites un heureux choix de service après-fête…
Le mauvais et le bon service après-fête.
Intervenir au bon moment, c’est les aimer vivants.

Message de la Régie de l’assurance automobile du Québec contre l’alcool au volant, 1984.