Viceroy. More Tobacco & Less Tar than Winston or Marlboro.
Instead of using stronger tobacco, Viceroy uses more tobacco & a lower tar blend than Winston or Marlboro. The result is a mild, fully packed cigarette with an extra satisfying taste. And yes, lower tar than Winston or Marlboro.

Publicité de cigarettes Viceroy, 1977.

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« Why Viceroy? Because I’d never smoke a boring cigarette. »
Viceroy. Where excitement is now a taste.

Publicité de cigarettes Viceroy, 1976.

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Avez-vous goûté la CONTESSA… internationale?

Avoir des horizons plus vastes. Partager avec le monde des idées et des expériences nouvelles. Être amélioré par l’échange. Être international. Comme l’est devenue, en Europe, la cigarette Contessa. Goûtez vous-même la douceur généreuse des cigarettes Contessa Slims. MAINTENANT!

Pub, 1971

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On n’en est pas à une bizarrerie près dans la publicité, mais une femme avec un œil au beurre noir, vraiment ??

Why is Tareyton better? Others remove. Tareyton improves.
The reason is activated charcoal.
« …That’s why us Tareyton smokers would rather fight than switch. »
Tareyton 100′s is America’s best-selling charcoal filter cigarette.

Publicité, 1976.

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One of a kind.
He is at home in a world few men ever see. A world where wisdom earns more respect than physical strength.
He smokes for pleasure. He gets it from the blend of Turkish and Domestic tobaccos in Camel Filters. Do you?

1976 R.J. Reynolds Tobacco Co.

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Euh… en trois jours.

KILL THE CRAVE
STOP SMOKING in 3 DAYS
Guaranteed to kill Tobacco Habit forever. Thousands cured. Improves health and weight; feel 1000 times better. Write for booklet on « How to Stop Smoking »; worth its weight of gold. Reveals secret of this amazing medically-endorsed sure method. Send 2 stamps for copy FREE. Write now: J. ELWOOD, Dept. Box 2444MM, G.P.O., Sydney.

Publicité australienne, 1956.